UBER EATS X WOW - ORDERYN

Meet Orderyn, the first Uber Eats food courier to land in World of Warcraft. With an Uber Eats-inspired uniform made up of items already in the game, we asked WoW’s biggest streamers to play as the fantasy food courier and take shifts to deliver mythical foods to gamers while broadcasting live on Twitch, and giving away Uber Eats food vouchers for players to redeem IRL. We also created a shed load of OOH and social assets, across four languages, to promote the activity.