LOVEHONEY - LIGHT RELIEF IN LOCKDOWN
This series of OOH won £250,000 worth of outdoor media for Lovehoney – the UK’s largest sex toy retailer. The Ocean Outdoor Crucial Creative competition called for brands to raise a smile during the easing of lockdown. The idea was to simply take the language of lockdown and have some fun with it.
HALFORDS - CHRISTMAS
Christmas is a noisy time of year for advertising. Every ad shouting for you attention. So for Halfords, we created something a little different. No sleigh bells, no Christmas whistles. Just a girl on her new bike, and a boy on his scooter.
DICE DREAMS - REVENGE IS BEST SERVED ROLLED
Revenge has never looked so good with our campaign for Dice Dreams, the mobile game where you roll the dice to steal coins and attack your friends. To drive cut-through and an insane amount of downloads, we created ‘Revenge is Best Served Rolled’ A TVC, VOD and social campaign where the usually soft and cuddly Scarlett Moffatt sees red and tries to take revenge in the real world, when really she should just stick to dishing it out in game.
WORLD OF TANKS - NO OTHER WIN COMPARES
World of Tanks prides itself on being one of the hardest, most strategic games out there. So when you finally do chalk up a victory, it means a hell of a lot. That’s where, ‘No other win compares’ comes in. Once you’ve tasted a World of Tanks win, nothing else cuts the mustard. Not even pulling Excalibur from the stone, or beating dolphins at the 100m individual medley.
WORLD OF TANKS - ART OF WINNING
As computer games go, World of Tanks is difficult. Like difficult, difficult, lemon difficult. It takes dedication to be ‘sort of’ okay. Hundreds of hours to be okay and many many more hours to be better than okay. Basically it’s bloody hard to notch up a victory, so we created a TVC and OOH campaign that fully embraces that.
BRITISH AIRWAYS - WHERE COULD YOUR RECEIPTS TAKE YOU?
This campaign for American Express and British Airways showed people that every cup of coffee, Amazon order, or meal out they bought on their new Amex card could take them all over the world.
To dramatise this, We created famous landmarks from all of the hundreds of receipts you normally find lying around in your purse or wallet.
BETFRED - WORDLCUP 22’
Most of us love watching football as much as we do playing it, which was the thought behind our two World Cup TVCs for Betfred. Alongside the films, we also created a whole load of reactive OOH that we could switch in and out based on the actual game results.
ORLUNA - BEAUTIFULLY LIT
Orluna are experts at creating beautifully lit spaces, creating an entirely new form of interior LED lighting, inspired by nature itself.
That’s because when it comes to light, nature can conjure up remarkable things. Like the particular time of day when, if everything is just so, the world is bathed in the softest, purest and most beautiful light there is. So to bring this thought to life, we brought the outdoors indoors and created an interior world that’s beautifully lit, just as nature intended.
Along with the launch film, we created a series of supporting print and digital executions, as well as the creating the packaging for the new Origin Natural LED range. The campaign won ‘Best Rebrand’ at the Drum Awards 2021.
AIR NEW ZEALAND - LON/LAX SERIES
Air New Zealand wanted to promote their business class cabin to more people from creative industries, so we created LON/LAX, a series of short films and immersive experiences that passengers could enjoy onboard.
Giles Peterson, Radio 6 DJ and label owner, gave an insight into the LA music scene by creating a one off radio show that you could listen to on board. David Quantick, contributing writer of Brass Eye and the Thick of It, created a screenplay that could be read onboard and Jill and Jordan of Rachel Zoe Studios created the London Look Book.
CANNES LIONS - RAISE YOUR ROSÉ
If you've been to the Cannes Lions Festival of Creativity, you'll know how much rosé gets drunk. Lots.
So what if the small fortune spent on that delicious pink stuff could go towards something good? Introducing The Cannes Lions Château de berne 2015, a specially made bottle of rosé that turns indulgent behaviour into good as the profits from every bottle go towards helping local charities. Santé to that.
Here's a bit of the coverage: https://www.campaignlive.co.uk/article/rose-drunk-cannes-help-charity/1399702
HONDA CIVIC - MORE CHANGE THAN EVER BEFORE
For many car makers, their latest model is just an adaptation of the older one. For Honda, every new Civic is seen as an opportunity for complete change, an excuse to rip up the rule book and start again from scratch. To tell that story, we created a campaign to show how every generation of the Civic has made radical leaps, right from the very first model, way back in '72.
COPPAFEEL! - GET IT OFF YOUR CHEST
One of the biggest barriers women face when reporting any changes they notice in their breasts to their GP is confidence. Some put it off for months, others don’t go at all and CoppaFeel!, a young women’s breast cancer awareness charity, wants to change this. Introducing, the Get It Off Your Chest campaign that gives women the confidence of knowing their breasts and educating them on the signs and symptoms they need to look out for.
To make sure young women remember these signs and symptoms, we enlisted the skills of British poet, Rishi Dastidar. Then we asked celebs like Fearne Cotton, Rachel Riley and Fleur De Force to recite the poem and help encourage viewers to talk to their GP if they notice anything. We also created press and OOH lines of the poems to help spread the word.
Directed by Kathryn Dufty.
BRITISH AIRWAYS - SOCIAL SYMPHONY
During the Olympics, British Airways asked people not to fly. They wanted people to stay at home, paint their faces, wave their flags and be part of the #HomeAdvantage. Social networks were alive with support for our Olympians but while you can hear a cheer, you can’t hear a tweet. So we gave the #HomeAdvantage a voice: we created a ‘Social Symphony’
We aggregated all the tweets, updates, comments and posts related to the #HomeAdvantage. Every sport, athlete and venue were pulled together, and used to generate a live, constantly updating sound wave. Each particle of the wave represented a message. The more social noise, the bigger the graphical sound wave became. We commissioned a score to make the sound-wave uplifting, to convey the emotion and passion behind all the social support.
These messages of support then became the core of the online campaign. We took the best tweets, and used them as headlines across banner advertising, and also in digital escalator panels on London Underground. So when Team GB won, the banners contained celebratory tweets inviting you to hear the sound of the #HomeAdvantage yourself.
Xylem - Water Heroes FC
For the very first time, players from Manchester City Men’s, Women’s and Academy teams have come together to form Water Heroes FC.
Led by Pep Guardiola, Water Heroes FC are here to encourage us all to tackle the world’s water crisis in our “extra time”. From taking small actions such as spreading the word on water issues on social media, to getting involved in bigger things such planting more trees, fighting flooding, or taking part in river clean-ups.
Water Heroes FC was brought to life through a series of energetic and colourful films directed by ben Jones and animated by Ruff Mercy along with a series of OOH ads that directed people to waterheroes.com an online hub where they could sign up to take part in water activities across the globe.
CRIMESTOPPERS - PUTPOCKETS
Pick pocketing is a huge problem across the UK. Research also shows that posters warning people about pickpocketing only makes the problem worse. When we see these warning posters we subconsciously tap our pockets to feel for our wallets and phones, giving their location away. The other problems is that we never believe that we will be the victim of a pickpocket. So how do show that we’re all vulnerable without actually taking something out of their pockets and bags?
Well, you put something in. The campaign made Sky News as well as featuring in several newspapers across the country. It also picked up some awards.
