X WORLD WALLET - THE OFFICIAL CARD FOR FANS

To break into a crowded debit card market, we transformed the Ouro X WORLD WALLET card into the ‘Official Card for Fans,’ a soccer-lover’s ultimate reward card. We partnered the card with the MLS Leagues Cup and created '77 for $77' fans who loaded and spent $77 unlocked free access to all 77 Leagues Cup games on Apple TV. With Manga-inspired illustrations of star players, we created a 360 campaign that worked across traditional comms as well as performance marketing, influencer partnerships and activations at the 35 stadiums. Result? 28.6M impressions, 500K site visits, and 64K app downloads, a 15% lift from 2023.