CoppaFeel! - What Normal Feels Like

Are they big? Small? Pert? Saggy? Wonky? Chances are, if you're a young woman in the UK, you think of your boobs as fitting into one of the above. Now give them a feel; what word would you use now; squidgy, sensitive; soft perhaps. When we use size descriptors; we're not demonstrating we really know our boobs, how they look and feel normally. Instead, we’re comparing them to the imaginary barometer of breasts. But knowing what’s normal for you, is a great way to know when something’s not. That's why to encourage the nation's women to familiarise themselves using their hands and not just their eyes, CoppaFeel! launched #WhatNormalFeelsLike; a campaign that aims to deliver healthy conversations and build a new boob-vocab away from size. Running across PR / OOH / Social